E-Commerce
Meta says Christmas prep starts now, Microsoft Ads makes it easier to browse your product catalog
It’s only June, but the retail world runs on its own calendar. In it, “halfway through the year” really means “the holidays are next week.” Christmas starts now: Meta’s new 34-page holiday marketing guide treats Q4 success as months of groundwork, not a frantic November scramble. The roadmap breaks down like this: Q2: Build your…
Health, luxury, and longer searches: what platform data says about your audience
Snapchatters are super health conscious: A new study from Snap found that 95% of its users have an active interest in health and wellness. And they’re 1.2x more likely to purchase health products than non-Snapchatters. On top of that, 58% use social channels to research complex health topics, and 61% use them to compare brands…
TikTok Shop could soon outrank Walmart as a top global retailer
Move over, big box stores, the algorithm is coming for your shelf space. The digital warehouse era: TikTok Shop is projected to command 15% of global marketplace share by 2030, enough to push Walmart out of the top four. That translates to $1T in sales, enough to slot ByteDance in just behind Amazon and Pinduoduo….
