E-Commerce
TikTok Shop’s user growth is… impressive
Guess how many sellers are now using TikTok Shop. Just guess. Sorry, how many? Since it rolled out in 2023, TikTok Shop officially has gained 15M sellers worldwide, and 500,000 in the US alone. Whoa. Something’s clearly working. The platform’s e-commerce structure must be appealing if so many have signed up. And on the consumer…
Shoppable live streams are now on Amazon Prime Video and Freevee
Big news: Users can shop in real-time across more Amazon channels. Amazon Live’s new channel FAST (free ad-supported TV) is now available in the US across all platforms. It’ll have creator and celebrity programming all day, every day. And it also comes with a “shop the show” feature that helps users quickly find and buy…
Facebook Marketplace is doing better than its host platform
You know when you get Ben & Jerry’s ice cream with a cookie core, but all you really want is the cookie core? Using Facebook might be similar: Its traffic dropped by 3.6% in February this year. Meanwhile, traffic to Facebook Marketplace has sprung up by 15% on US desktops. Why is this happening? There…