Reels grab more and more ad space and AI-powered translations expand to more languages
If your feed has been all Reels recently, it’s not in your head. Here’s the Reel deal: The short-form format claimed over 50% of all Instagram ad placements in 2025, a massive jump from 35% the previous year. Users in the US now spend 46% of their time on Instagram watching Reels. Even on Facebook,…
Edits gets a tune-up and new features
Tell your favorite social media manager… The Edits app just got more edit-y: Instagram’s Edits app got several improvements, namely: Turn sticky notes into Teleprompter scripts. Share unpublished drafts via DMs for quick feedback. Crank clip audio up to 150% when you need that extra oomph. Planning, collaborating, and editing Reels should be a lot…
A new way to filter comments by popularity, timeliness, or follower count
Instagram is rolling out expanded comment filtering tools. But only for the popular kids: To use these tools, you must have over 100,000 followers. Oof. If that’s you, you can now sort post comments by things like “top comment,” “newest first,” and even “follower count.” This helps you zero in on what really matters and…
