If your feed has been all Reels recently, it’s not in your head.
Here’s the Reel deal: The short-form format claimed over 50% of all Instagram ad placements in 2025, a massive jump from 35% the previous year.
Users in the US now spend 46% of their time on Instagram watching Reels. Even on Facebook, the format eats up 29% of user time.
With Instagram’s daily active users ticking up 2% year-over-year, if you want eyes on your ads, you need to be making Reels. And speaking of Reels…
Lip-sync your way to global reach: Meta expanded its AI-powered translations to include Bengali, Tamil, Telugu, Marathi, and Kannada.
This tech doesn’t just swap text. It uses lip-sync technology to match the creator’s voice and mouth movements to the target language.
India is Meta’s largest market and this allows you to recycle a piece of content to millions of viewers in their native tongue without reshooting.
Adam Mosseri confirmed this is already boosting reach for international content.
