Sounds like it’s time to clip the “micro” out of Twitter’s “microblogging platform” tag…
The bird just introduced 10.000-character-long tweets for Blue subscribers to encourage more long form content on the platform… probably so users don’t flock to a rival like Substack.
Super subs: Twitter is also rebranding its Super Follows feature—which allows users to subscribe to creators for access to premium content—to Subscriptions.
Super money: Meanwhile, Elon Musk said users can monetize their content with Subscriptions. Twitter won’t collect any fees for the next 12 months.
Apparently you can offer users three monthly subscription tiers: $2.99, $4.99, and $9.99.
Who can use it: You need to have at least 10k active followers and be over 18 years old to add a subscription tier. And the feature is only available in the US for now.
Why the flutter of changes? Twitter needs revenue. And if Subscriptions catches on, that could be a nice fee-based revenue stream in the near future.
Plus, Twitter is facing competition from Substack—a newsletter platform that recently introduced a Twitter-like feed. Sounds similar to Subscriptions…
Yes, it’s more hectic than a downy pillow fight over at Twitter HQ.
But advertisers are slowly coming back to the platform and marketers are getting more tools for monetizing their audiences.
… And if Twitter plays a big role in your marketing stack, hopefully that’s a good thing.
