Somewhere in Menlo Park, they had a very long weekend…
Finally, some homework you’ll enjoy: Meta added new Business Suite metrics for its custom chatbot agents on Messenger and WhatsApp.
You now get containment rate, contact with intent to buy, and total AI conversations. In other words, proof your DM bot is earning its keep.
Worth logging before Meta starts charging for these tools, which looks increasingly likely.
Here today, gone tomorrow: Meta also scrapped Muse Image days after launch, following a privacy backlash over auto-opt-in.
Users and SAG-AFTRA weren’t thrilled it referenced public Instagram photos without a clear yes first.
The lesson for you: shiny new Meta AI features can vanish fast, and consent expectations around AI content are tightening.
And the big one: A preliminary EU ruling says Instagram and Facebook breach the Digital Services Act over “addictive” design.
Meta may be forced to disable autoplay and infinite scroll by default, and make its algorithm less engagement-oriented.
If it sticks, EU reach and time-on-platform for your content could shift under your feet.
Keep one eye on Brussels. What Meta’s forced to change there tends to ripple everywhere else.
