You can now show LinkedIn what a “qualified lead” looks like
“Just tell me what to do and I’ll do it” —LinkedIn, probably. LinkedIn now has Qualified Lead Optimization, a feature that lets you define what a “qualified lead” means so that you find more of those types of leads. It’s live now for any campaign using the Lead Generation objective. How does it work? Sync…
How the algorithm prioritizes both organic and paid content
It’s not often you get algorithm insights from platforms like LinkedIn… We’re listening: Based on these insights from LinkedIn, it seems the platform favors posts with supportive intent, as in: Industry insights. Career development tips. Business advice. On the flip side, LinkedIn’s not a fan of engagement bait, exclusively promotional content, and posts that encourage…
Digital marketing roles and skills to be on top of in Q4 and beyond
All in a day’s work: LinkedIn just dropped its quarterly employment data analysis, breaking down the fastest-growing and most in-demand jobs across various markets. Here’s what’s going on for digital marketers: Business partnership roles are up by 151%, suggesting there’s a push for cross-team collaboration and connecting marketing activity to business goals. Technical roles are…
