Get to grips with AI training courses, plus target B2B users sharper via Microsoft Ads
Turns out the platform that perfected the humblebrag also wants to make you better at your job. Class is now in session: LinkedIn and Adobe’s new AI Essentials for Marketers hands you four role-based courses to sharpen up, free on LinkedIn Learning. The courses cover digital marketing, content creation, social, and analytics. All of it…
B2B buyers want to buy a safe product more than the best product
Turns out closing deals is less Glengarry Glen Ross and more group therapy. Confidence sells: A new LinkedIn and Bain & Company report shows B2B buying runs on emotion, and logic just shows up later to defend the call. LinkedIn calls it “Buyability,” a model built on the idea that committees are who you’re really…
LinkedIn wants less AI, gets cited by AI anyway, and checks your ad receipts
We’re going to give you a cake, but don’t even think about eating it. The platform is pulling in two directions: Restricting AI-generated content that lacks a human perspective while building AI writing tools directly into its composer. Global Editorial VP Laura Lorenzetti says: “When AI is overused, especially at scale, it dilutes the valuable…
