Marketing
Your next job may be a content play on social media
Turns out the hardest brief you’ll get this year is the one where the product is you. The job funnel is broken, and the numbers say so: The average corporate posting pulls 242 applications, 75% of resumes get filtered by AI in under a second, and only 2-3% reach an interview. So people stopped submitting…
Google is losing out to chatbots for search, and TikTok is losing out to Roblox for Gen Z purchases
While Google was busy wrestling with TikTok, a third assailant entered the ring. And it’s AI-generating all its moves: 14% of consumers, across every age group, now prefer ChatGPT over Google for search, according to a new Adobe Express survey. That’s double the 7% who said the same about TikTok. And unlike TikTok’s Gen Z…
Disney+ goes vertical, Microsoft lets you shop inside Copilot, and CES proves that you need to work alongside AI
We’re not fortune tellers, but there are signs to show us where we’re heading. Disney’s going short-form: Later this year, Disney+ will roll out a vertical video app. The platform is taking a leaf out of TikTok’s book, looking to take on short, algorithm-driven clips that encourage frequent check-ins instead of a binge. Disney+ will…
