Turns out the hardest brief you’ll get this year is the one where the product is you.
The job funnel is broken, and the numbers say so: The average corporate posting pulls 242 applications, 75% of resumes get filtered by AI in under a second, and only 2-3% reach an interview.
So people stopped submitting and started publishing.
Creative strategist Josh Katz posted a 60-second video resume that pulled hundreds of thousands of views, several interviews, and freelance work for months after.
The lesson? Post where the search happens. TikTok now beats LinkedIn among Gen Z at 22.1% versus 20.8%, and 46% say they landed a job or internship through it.
Better yet, get sourced instead of applying. 91% of US companies use social in hiring, and 82% use it to find people who aren’t applying anywhere.
Those candidates are eight times likelier to get hired than job board applicants.
Meanwhile, everyone is rewriting their past: Nearly 20% of LinkedIn users edit old roles years later, usually bolting AI keywords onto jobs they’ve long left.
You don’t need to invent anything. But if you ran AI-assisted creative or automated your reporting, say so, because recruiters are searching for exactly that.
Treat the job hunt like a campaign, and the creative like it’s going to a client.
