It’s only June, but the retail world runs on its own calendar. In it, “halfway through the year” really means “the holidays are next week.”
Christmas starts now: Meta’s new 34-page holiday marketing guide treats Q4 success as months of groundwork, not a frantic November scramble.
The roadmap breaks down like this:
- Q2: Build your foundation. Identify aligned creator partners and develop briefs.
- Q3: Launch and optimize. Begin creator partnerships and start testing campaigns.
- Q4: Execute at scale. Cash in on the prep work.
Meta claims 85% of global holiday shoppers use its apps weekly, and they spend 1.2x more than the average shopper. On top of that, 78% have bought directly in-app.
The guide leans on three pillars: reels for awareness, creator partnerships for reach, and easy checkout for conversion.
Speaking of cleaning up your setup: Microsoft Ads’ new Product Explorer gives you one searchable view of your whole catalog’s health.
If you’ve ever wrestled a giant product feed, you know the pain of guessing which items are eligible to serve. Product Explorer spotlights that for you.
It surfaces eligibility issues, lets you filter by attributes like SKU, title, GTIN, and product ID, and shows product-level performance for the previous 30 days. Nice.
It should already be live in your account, so go take a look.
