New AI-powered tools beef up Prime Video’s ad offerings

There was a lot of fallout when Amazon decided to switch on ads for everyone.

But once the annoyance died down, it led to Prime Video’s ad tier hitting 130M US viewers. That’s a 115M increase from last year!

Not only are more people than ever watching Prime with ads, but 88% of Prime Video viewers have also bought from Amazon.

So naturally, Amazon is rolling out several AI-powered ad tools, including:

  • AI-generated contextual ads that match what users are watching.
  • Shoppable ads with live prices, reviews, and Prime shipping.
  • Interactive ads that let you book appointments or subscribe from your phone.

Sounds like this could provide some seamless shopping.

Time to serve ads to some Reacher fans…

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