Amazon
New AI-powered tools beef up Prime Video’s ad offerings
There was a lot of fallout when Amazon decided to switch on ads for everyone. But once the annoyance died down, it led to Prime Video’s ad tier hitting 130M US viewers. That’s a 115M increase from last year! Not only are more people than ever watching Prime with ads, but 88% of Prime Video…
New visual search features, and more ad space on Prime in 2025
A search feature for each finger. Count ‘em: Amazon just released five new visual search features, and they include: Visual suggestions showing similar products to the search. Adding text to your image search. A “more like this” feature. Videos in search. Circle to search, which allows users to search for similar products by circling a…
Looks like Amazon will be getting an ad library soon, plus another move toward AI
Stalking people on Facebook is weird. But stalking ads? We’re all for it: Thanks to the EU’s Digital Services Act (DSA) and a recent court decision, Amazon is soon going to have to provide details about ads running on its platform. … And make the database available to everyone. Hooray for libraries: Hopefully this builds…
