Amazon
Prime Day is moving to Q2 and the next-day delivery might start to feel slow
Prime Day is gate-crashing Q2: Amazon is reportedly moving Prime Day to late June, pulling one of the biggest spending events of the year into Q2. Last year’s extended four-day event drove just over $24B in total US online spending across all retailers, not just Amazon. Huge numbers. What this means: If you relied on…
New ad tools, Marketing Cloud opens to everyone, and the Profit Analytics dashboard goes live
Trios are great. We like trios. Harry, Ron, and Hermione, SpongeBob, Patrick, and Squidward… and Amazon’s trio of updates. Up first: Amazon is rolling out new tools to take some of the question marks out of your ad launches, including: Smarter AI insights in Opportunity Explorer that now analyze billions of customer interactions to seek…
New AI-powered tools beef up Prime Video’s ad offerings
There was a lot of fallout when Amazon decided to switch on ads for everyone. But once the annoyance died down, it led to Prime Video’s ad tier hitting 130M US viewers. That’s a 115M increase from last year! Not only are more people than ever watching Prime with ads, but 88% of Prime Video…
