Four elements. Four Beatles. Four Snapchat updates.
Up first, new creator tools: You can now switch between personal and public accounts with more customization options, templates, and a Replies and Quoting feature.
Also, the Snap Star Collab Studio helps you connect with creators based on their engagement and demographics. Could be handy for finding influencers who are actually influencing.
Next, AI and Chat: New AI Lenses, AI Memories, and My AI problem-solving—such as translating menus—are all available now.
You’ll also find improved HD video calls, Snap Mail, and more Bitmoji accessories.
Now for augmented reality (AR): Snapchat Cam partnered with a variety of collaborators to show what’s possible with its AR tools.
More importantly, Lip Syncing Lens will soon get access to thousands of songs from Snapchat’s Sounds library, in case you want to use this for future content.
Finally, the user experience: The “Simple Snapchat” update just created a more organized space.
Conversations will be all in one place, Stories and Spotlight features are now unified, and personalized content will prioritize friends first, followed by recommendations.
… In case you wanted to know what potential customers are seeing now.
Phew. That’s a lot of new stuff.
Not all of it will be relevant to you, but it’s worth doing some feature window shopping to find out what is.
