Snap
New creator tools, more AI features, and improved AR offerings
Four elements. Four Beatles. Four Snapchat updates. Up first, new creator tools: You can now switch between personal and public accounts with more customization options, templates, and a Replies and Quoting feature. Also, the Snap Star Collab Studio helps you connect with creators based on their engagement and demographics. Could be handy for finding influencers…
New ad placements, more analytics, and more focus on smaller businesses
Lots going on at Snap HQ… Up first: New ad placements are on the way. Sponsored Snaps will appear in users’ chat boxes without a push notification, putting your ads right in front of your customers. Interesting. But will they be welcome there? Promoted Places will let you highlight your brick-and-mortar store on the Snap…
New features come to Snap including improved lead gen, app install ads updates, and more
Snapchat wants you to know: It’s been cooking. Hope you’re hungry, because there’s a full plate of updates: Snap partnered with Zapier to improve its lead gen ads. According to Snapchat, these updates resulted in a 62% increase in form submissions and 69% drop in cost-per-lead (CPL). Snap updated app install ads with new bidding…
