Snap
Is Snap trading ads and users for AR glasses?
Snap is trying to break its ad addiction, and according to their Q4 earnings and reporting from Reuters, the results are… mixed. Fewer friends, more pocket change: Revenue hit $1.7B, and net income is up. However, Snap lost 3M daily active users in high-value markets like North America and Europe. Snap+ grew 71%, reaching 24M…
New creator tools, more AI features, and improved AR offerings
Four elements. Four Beatles. Four Snapchat updates. Up first, new creator tools: You can now switch between personal and public accounts with more customization options, templates, and a Replies and Quoting feature. Also, the Snap Star Collab Studio helps you connect with creators based on their engagement and demographics. Could be handy for finding influencers…
New ad placements, more analytics, and more focus on smaller businesses
Lots going on at Snap HQ… Up first: New ad placements are on the way. Sponsored Snaps will appear in users’ chat boxes without a push notification, putting your ads right in front of your customers. Interesting. But will they be welcome there? Promoted Places will let you highlight your brick-and-mortar store on the Snap…
