Podcast Marketing
YouTube is the favorite podcast platform in the US
Has Apple gone stale? It’s not as fresh as it used to be: Turns out Apple Podcasts has fallen to third place behind YouTube and Spotify. A study by Cumulus Media and Signal Hill Insights found that in the US, 31% of users prefer YouTube, 21% choose Spotify, and only 12% opt for Apple Podcasts….
Why top-ranking podcasts are… well, the top
If you’re running or marketing a podcast, you might want to write some of these stats on a sticky note… A new study suggests that shows that bring on multiple guests get more downloads. To be exact, 76% of top-ranked podcasts in 2022 brought on at least one guest. 22% featured guests regularly, and 5%…
