YouTube is the favorite podcast platform in the US

The ten blue links are being pushed down the page like a support act nobody booked. Ask, and you shall receive, unprompted: Google confirmed AI Overviews now expand into AI Mode by default on some queries, loading the “Ask anything” box automatically. Organic results slide way down. Not great for publishers. Nor SEOs. Meanwhile, in…

Google’s had the kind of week that makes your rank tracker sweat and your calendar fill up fast. Anti-scraping era, activated: Google confirmed it’s rolling out google.com/goto passthrough URLs across search results, now near 100% coverage. Those links can’t be decoded, so third-party tools must follow redirects. Expect turbulence in your SERP data. Parasites, evolved:…

One fitness ad promises you’ll become your best self. Another warns you’ll lose everything you built. The industry is the same. The wiring is opposite. Why? Well, because of Regulatory Focus Theory. Some brains chase gains. Others dodge losses. Marketers who match the message to the motivation get paid. Psychologist Tory Higgins split self-regulation into…