Podcasts are now playable online and on more devices

Got a mic, some headphones, and a friend or subject matter expert?

Podcast reach expands: Apple just made its entire podcast library available online, which means episodes uploaded to the Apple Podcasts app can now play on a bunch of web browsers for the first time.

Also, users can browse shows, access their library, check Top Charts, and more from their preferred browser.

This is good news if you’ve wanted to share your podcast more widely and reach more users, like PC and Android fans.

You might want to include a new CTA in your next episode… and maybe a new button on your podcast website, too.

Continue Your Journey

AI is rewriting your search results, your ad copy, and your shopping tab

31. August 2026
2 min read

The ten blue links are being pushed down the page like a support act nobody booked. Ask, and you shall receive, unprompted: Google confirmed AI Overviews now expand into AI Mode by default on some queries, loading the “Ask anything” box automatically. Organic results slide way down. Not great for publishers. Nor SEOs. Meanwhile, in…

Google rewires its links, rewrites parasite SEO, and hands you two October deadlines

31. August 2026
1 min read

Google’s had the kind of week that makes your rank tracker sweat and your calendar fill up fast. Anti-scraping era, activated: Google confirmed it’s rolling out google.com/goto passthrough URLs across search results, now near 100% coverage. Those links can’t be decoded, so third-party tools must follow redirects. Expect turbulence in your SERP data. Parasites, evolved:…

Regulatory Focus Theory

31. August 2026
3 min read

One fitness ad promises you’ll become your best self. Another warns you’ll lose everything you built. The industry is the same. The wiring is opposite. Why? Well, because of Regulatory Focus Theory. Some brains chase gains. Others dodge losses. Marketers who match the message to the motivation get paid. Psychologist Tory Higgins split self-regulation into…