Prime Day is gate-crashing Q2: Amazon is reportedly moving Prime Day to late June, pulling one of the biggest spending events of the year into Q2.
Last year’s extended four-day event drove just over $24B in total US online spending across all retailers, not just Amazon. Huge numbers.
What this means: If you relied on the big sale day to rack up your Q3 numbers, you’ll have to shift your expectations to a quarter before.
Also, whether you sell on Amazon or not, Prime Day lifts the whole market. So your competing promotions, email campaigns, and paid budgets need a Q2 rethink. Now.
And now even next-day delivery is too long: Amazon has launched one and three-hour delivery across hundreds of US cities, covering more than 90,000 items.
Prime members pay $4.99 for three-hour delivery and $9.99 for one-hour, putting real pressure on companies like Instacart and DoorDash.
This moves the speed dial on what customers consider normal. If fulfilment is part of your value proposition, audit what ‘fast’ means for your brand… One hour? Three hours? Thanks Amazon.
