Comments get more weight, and Reddit reveals insights into discovery, buying, and traffic
The line between “comments” and “content” is blurring. Reddit now lets you turn comments into posts, giving your wittiest replies a second life and more visibility. Real-time comment stats are also live, letting you track upvotes, replies, shares, and more to see what’s resonating. And if you accidentally swipe away mid-braindump, drafts will now auto-save….
A new back-to-school marketing guide, and new profile controls
Three words that still strike fear into our hearts… Back to School, the Reddit edition: The platform published a 31-page guide full of data and ideas that may be useful if you’re planning education-based campaigns. Reddit is a hotbed for school-related discussion, and parents often turn to subreddits for honest recommendations and tips. The guide…
New ad placement options for reaching niche audiences
Copywriters and direct response marketers talk a lot about entering the conversation that’s already happening. Now you can, literally: Reddit now lets you serve ads between comments on conversation pages. In other words, this gives you: Bigger media space and improved ad placement—hopefully. More control over display options. Automatic opt-in for eligible advertisers… as long…
