Buyers are making up their minds, so meet them mid-decision
Turns out the internet’s front page doubles as its fitting room. Lurkers before they leap: A fresh Reddit study with WPP surveyed 13,000+ users and found that 77% of Redditors hop across two or more communities before they buy. Why it matters: Most marketing playbooks chase awareness and buzz. But the actual yes-or-no moment happens…
More revenue, more users, but chatbots aren’t driving traffic
People are still the beating heart of Reddit. And these numbers don’t lie: Reddit’s Q3 brought in $585M in revenue, a significant 68% jump year-over-year (YoY), while daily active users climbed to 116M. It’s also now the second most-visited site in the US. Whoa. Reddit has become the go-to for human insights, especially as AI…
Comments get more weight, and Reddit reveals insights into discovery, buying, and traffic
The line between “comments” and “content” is blurring. Reddit now lets you turn comments into posts, giving your wittiest replies a second life and more visibility. Real-time comment stats are also live, letting you track upvotes, replies, shares, and more to see what’s resonating. And if you accidentally swipe away mid-braindump, drafts will now auto-save….
