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Black Friday aftermath: Shoppers leaned heavily on AI and Buy now, pay later; TikTok pushes Q5 advertising
The cyber weekend is behind us. Here’s what went down. The robots are learning to sell: AI-driven traffic to retail sites leaped 805% year-over-year on Black Friday, hitting a record $44.2B. Shoppers who clicked through from AI services were 38% more likely to make a purchase. You’re probably already thinking about how AI surfaces your…
