The cyber weekend is behind us. Here’s what went down.
The robots are learning to sell: AI-driven traffic to retail sites leaped 805% year-over-year on Black Friday, hitting a record $44.2B.
Shoppers who clicked through from AI services were 38% more likely to make a purchase.
You’re probably already thinking about how AI surfaces your products. But if you aren’t, you’re skipping major conversion rate opportunities.
It’s not just AI helping shoppers over the line: Buy now, pay later (BNPL) hit $747.5M on Black Friday alone, up 8.9% from last year.
Inflation-squeezed consumers are leaning hard into flexible payment options, especially for electronics, apparel, and furniture.
BNPL is a crucial checkout option if you want to keep up with your competitors. Use it.
The invisible quarter that isn’t: TikTok’s Q5 shows 81% of users spending equal or more time on the platform while CPMs drop across the board.
Lower costs, sustained engagement, and goal-oriented users make this the efficiency play of the year. One in three TikTok users say searching on the platform is key to achieving their New Year’s goals.
But it does make you wonder if this is just a PR play to keep ad spend from slipping?
