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The kind of content AI chatbots like the most
Ironically, AI doesn’t like it when you’re fake. Real ones only: According to a new Ahrefs study, AI platforms do have favorites, particularly high-traffic sites, but each one has its own flavor of bias. For example, Perplexity shows the strongest preference for organic search, while ChatGPT shows the weakest. Also: Perplexity’s top-cited sources include: YouTube,…
Google Ads API v20 includes loads of new features for Demand Gen, Performance Max, and more
Google just dropped version 20 of the Google Ads API and, phew, it’s a biggie. This is the first of three major releases planned for 2025, so make sure your developers have round-the-clock access to some coffee… Let’s get into it: One of the standout updates is support for campaign-level negative keywords in Performance Max….
Advertisers want more from Perplexity ads but less from AI Overviews
Perplexity is like that romantic partner who struggles to commit despite being with you for six months. More, please: The AI company has been offering ads for a while now, but marketers are still in “wait and see” mode. Even after lots of brand testing, Perplexity hasn’t expanded beyond a small awareness group and is…
