Someone new just moved into your DMs, and it’s trying to sell you something.
The modern day Herbalife guy: Snapchat is placing branded AI chatbots directly inside users’ inboxes. They sit among real conversations and answer product questions through suggested prompts.
It’s a format worth paying attention to: Sponsored Snaps already convert 22% better than other ad formats.
And with 500M users having already chatted with My AI, the audience is already in the habit of talking to bots. Snap is piloting the format now before opening it to all brands.
Getting in early means claiming inbox space before it becomes as crowded. Just don’t be the brand that turns the inbox into a place people avoid.
There’s a robot seller on Amazon’s product pages, too: The company’s new “Join the chat” feature drops US shoppers into AI audio summaries where they can ask real questions and get answers pulled from reviews and product details.
The AI picks up the thread.
Shoppers raising their hand mid-browse to ask about fit, compatibility, or ease of use are already halfway to buying.
They’re self-selecting as high-intent, and the AI is getting to the quick without human intervention needed. It’s the salesman who never clocks out.
