TRAFFIC
Publishers vs. AI: Partnerships, traffic decline… and a solution on the horizon from IAB?
If you ever think you’re past your prime, don’t worry, this should put your mind at ease. From OAP to AAP: Google struck a deal with the Australian Associated Press (AAP) to feed its 90-year-old newswire into Gemini. Supposedly the partnership will boost real-time accuracy and relevance in Google’s AI answers while lending credibility through…
Does AI hurt search traffic… or not? Either way, social posts don’t help
We don’t mean to hit you with the cold water here, but… Publishers are feeling the sting from Google Search. And aloe vera probably won’t help. Here are the numbers, according to DCN reports: Median referrals are down 10% in just eight weeks. Non-news brands got hit hardest—they’re down 14%. News sites slipped 7%. Google…
