VIDEO ADVERTISING
YouTube is beating out traditional TV, two streaming platforms change metrics, and Nielsen improves on its reputation
Check out these wild numbers: In 2023, the entire US broadcast industry made $33.84B. Compared to that, YouTube made $31.51B. Whoa. And the trend isn’t slowing, either—YouTube raked in $8.9B in ad revenue this quarter alone. In other words, traditional TV ads are seeing a slip in demand while YouTube is getting stronger. The platform…
LinkedIn rolls out new event ad features, and Google simplifies Video ad creative testing
The new gaming feature on LinkedIn might be kind of weird… But this isn’t: According to LinkedIn, Live Events jumped 14.4% in the past year, and Thought Leader Ads are killing it with a 2.3x higher CTR than single image ads. So, what’s LinkedIn doing? Adding more features to help you ride this wave: Now,…
