The new gaming feature on LinkedIn might be kind of weird…
But this isn’t: According to LinkedIn, Live Events jumped 14.4% in the past year, and Thought Leader Ads are killing it with a 2.3x higher CTR than single image ads.
So, what’s LinkedIn doing? Adding more features to help you ride this wave:
- Now, you can promote a member’s post about your Live Event with a Thought Leader Ad that links directly to the event, boosting those all-important registrations.
- Show potential attendees a 30-second sneak peek during or after the event. It’s like a trailer, but for your webinar.
- You can even target your invites regionally to make sure you’re reaching the right crowd.
Wait, LinkedIn isn’t done yet: Accelerate campaigns now include a video or document ad—think ebooks, whitepapers, or customer testimonials—alongside single images.
Nice.
And because we can’t leave Google out of the fun: Google made it easier to run video consideration and reach experiments with just a few clicks.
So now, you should be able to quickly see how different creative variations affect performance, making data-driven decisions a breeze.
Sounds like you just got a lot to play with…
