The coolest thing you can do online is look like you’re offline.
That is, if you ask Pinterest, anyway. The platform’s mid-year trend report suggests users are into slow-living, nature retreats, and a digital detox.
In fact, searches for “digital detox” have increased by 72%, mostly led by Gen Z, who seem keen on reconnecting with nature.
For home decor, it’s all about going rustic. Earthy, natural aesthetics are in, and thrifting searches are up 488%.
For travel, it’s a similar story. Searches like “book club retreat ideas” are trending with users deliberately seeking out places to unplug.
In the beauty industry, astrology is hot. Zodiac-themed looks are booming alongside cool-toned aesthetics.
All in all, it feels like the direct opposite of Brat summer, which was chaotic and messy.
If you’re in an aesthetic-focused industry, you should definitely take note…
