What trends to expect in the second half of 2025
The coolest thing you can do online is look like you’re offline. That is, if you ask Pinterest, anyway. The platform’s mid-year trend report suggests users are into slow-living, nature retreats, and a digital detox. In fact, searches for “digital detox” have increased by 72%, mostly led by Gen Z, who seem keen on reconnecting…
More users, more revenue, more global expansion
Pinterest had a strong quarter. People just love to mood board: Monthly users jumped by 17M to 570M, the biggest increase in five quarters, and revenue rose 16% year over year (YoY). The surge is thanks in part to improved tools, and the fact that Pinterest has become a go-to for shoppers. Of course, its…
A dive into Pinterest’s quarterly performance? Don’t mind if we do
Babe, wake up: Pinterest’s quarterly performance update just dropped. Let’s break down some of the highlights: The platform’s monthly active users (MAU) rose by 17M, bringing the total MAU to 482M. Growth in European and US markets is still inconsistent, though North America is still the platform’s driving revenue force. Gen Z is Pinterest’s fastest-growing—and…
