WhatsApp reads your files, Instagram and Threads help you find your audience, Reddit goes visual

MetaAI woke up today and decided to join us in 2026.

No more screenshotting everything like it’s 2019: Meta AI can now read your PDFs, spreadsheets, and briefs inside WhatsApp.

The feature appears in the in-chat attachment menu and is currently live for some beta testers on iOS and Android, with a broader rollout coming in the weeks ahead.

What this means: Files like campaign reports or client briefs can be analysed without you having to leave the conversation.

Let’s skip the small talk: You can now add up to five interest tags to your Instagram profile. This influences both discoverability and the content you see.

For brands and creators, that’s warm audience territory before you’ve spent a penny. These are people who’ve already told the algorithm exactly what they care about.

Threads is making tagging useful, too: The platform now shows membership counts and recent post totals when you tag a community.

That’s helpful if you’re scoping out which communities have real, active audiences worth investing time in versus ones that look good on paper.

Sometimes, text just won’t get your point across: Reddit is rolling out video replies on June 11 in public, SFW communities.

Mods control access. But where it’s open, this gives you a genuine shot at joining conversations in a format that’s harder to ignore than plain text.

Continue Your Journey

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