You can now add promo codes to Instagram Ads, TikTok launches its Creator Rewards Program

What’s better than a promo code?

Ones that are automatically added at the checkout, duh.

And we’re getting the better part: Instagram has rolled out promo codes in ads globally.

So, when users tap your ad, your promo code will either be automatically applied to their basket or be immediately copy and paste-able.

This might encourage some extra conversions from your Instagram Ads.

And over at TikTok, its Creator Rewards Program is no longer in beta.

Which means everyone is now eligible for the program—as long as you’re at least 18, have 10K+ followers, and 100K+ views in the last 30 days. Easy peasy, right?

The platform will reward creators based on four core values: originality, play duration, search value, and engagement. The reward? Money, of course.

You’ll also see an updated version of the program’s dashboard, allowing you to sink deeper into your analytics, with detailed information about each individual video. Nice.

So whether you’re working with influencers or posting yourself, you’ll want to make sure your content covers those four key points.

But also be wary of the possible ban news. Or in other words, keep reading Stacked Marketer.

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