You can stamp your passport, stamp your letters, and now…
Stamp your videos: YouTube lets you drag-and-drop to adjust product timestamps, making it easier to tag important moments in your videos.
Also, reply suggestions are now available in all versions of YouTube Studio, so if you love replying but you’re also incredibly busy, you can keep the engagement going while protecting your mental energy.
YouTube also wants to be in your group chat: The platform is testing in-app messaging in Ireland and Poland, letting users chat without bouncing to WhatsApp or iMessage.
This means your content could live in private conversations longer, potentially driving deeper engagement and repeat views without fans or customers having to leave the ecosystem.
No AI for me, thanks: There’s a new option in TikTok’s Manage content settings that lets users dial down AI-generated videos in their For You feed.
We’re not entirely surprised by this, given how well Meta’s AI-generated Vibes feed is doing (hint: not good, it only retained 4% of users since it launched in October).
Most audiences want authentic, human-made content, so you might want to lean into creator partnerships and original storytelling over synthetic shortcuts.
Relying on AI-generated content to carry your social media strategy might not be the winning strategy your CFO thinks it is…
One last thing: TikTok now prompts users to lock 2x playback speed. It’s a small UX tweak, but it improves the watching experience and keeps users scrolling longer.
And what marketer doesn’t want that?
