If you do any kind of referral marketing, this tip is a must:
Personalize your landing page for referrals.
Even something as simple as a heading will be very helpful.
Our experiment:
We have a referral program (you can check it out here).
When someone clicks on a referral link, they visit a dedicated page that’s similar to our home page with one difference – the headlines.
We ran a split test and these were the results.
What changed?
The headlines for the referral page says “Your friend thinks you want to be a smarter marketer”.
In other words, just specifying that this page, this recommendation, is coming from a friend gives us a significant conversion rate increase, from 27% to 35%.
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