It’s become quite common to jump into a marketing meeting with a brand that wants to “try making some YouTube videos” for organic acquisition.
Maybe you’re a freelancer walking a brand through this question.
Maybe you’re the person running the brand.
Should you be using YouTube for your marketing?
Either way, if you want to know whether YouTube is actually a viable channel, here are some question to ask yourself—or your client.
Are we ready to post videos with relentless consistency?
The philosophy of “trying out a couple videos” won’t work on YouTube. Odds are, your first videos will flop—and the closest thing to a proven playbook for succeeding on YouTube is consistency. So consider whether you’re ready for a serious commitment.
Are we okay with results being delayed by months… or years?
It’s extremely unlikely your YouTube channel will go viral immediately. In most cases, you’ll have to wait for months, or even years, before you start seeing real traction.
How big of an audience do we need for this to be successful?
If you’re selling a high-ticket item, you may not actually need viral videos or millions of views to succeed. The inverse is true if you’re selling something at a low price point.
By the way, these three questions are a YouTube-flavored twist on the ICE framework, meaning that all of these questions deal with impact, confidence, and ease.
To wrap it up…
YouTube marketing may work for some, but it’s not for everyone.
So if you want to evaluate if it’s a fit, just refer to the questions above. You’ll come out with a clearer idea about your road to success—if there is one at all.
