If there’s one thing marketers are great at, it’s adapting to change.
… Which is a handy skill to have now that TikTok is one step closer to being banned.
But as it turns out, some marketers aren’t that bothered, saying if TikTok disappears, they’ll just funnel their budget back into Meta and Google.
Some even said that there could be benefits, like reducing media cost and potentially improving performance on other channels.
See? Adaptable.
Seems like a healthy attitude, since parent company ByteDance said it would shut TikTok down before selling it.
… At least if legal options fail.
And while all the TikTok drama has been going on, Threads has hit a milestone.
The platform now has 150M monthly active users (MAU), up 20M since February, which is rather impressive for a 9-month-old app.
Meta is clearly putting a lot into Threads, too, with an API and more features on the way. So it could well be worth getting your brand Threading…
