Sometimes TikTok feels like a child who’s had too much sugar and won’t sit still.
Up first, the platform has published a guide on ad best practices.
It dives into things like account optimization, budgetary tips, ad fatigue, attribution, and much more all neatly packed into 13 pages.
All pretty cool if you want some tips from the horse’s mouth but it’s important to remember to trust your own findings too…
Meanwhile, the platform is attempting a search revolution.
Yep, a new way to search is on the horizon which will include shortcuts supported by AI with the aim to make searching on TikTok even quicker.
The new comprehensive search results–currently being tested on China’s original app Douyin–pull answers from videos, text, and third-party websites and even include links.
And off-app, TikToks are now appearing in Google search results in new prominent positions such as Featured Snippets and Search Generative Experience.
So chances are, reach and visibility are going to increase…
