Analytics
Google Business Profile reporting has an ongoing glitch
Does the G in Google stand for glitch? Makes you think: On June 25, local SEOs began reporting steep drops in impressions and clicks from their Google Business Profiles (GBP). Multiple posts in the Local Search Forum confirmed the drop across different verticals and locations. Is this the June core update? Maybe not. It seems…
Google lifts fingerprinting ban despite privacy concerns, and two new tracking features arrive to LinkedIn
The ban is lifted: Fingerprinting is back. Google now lets you target users using IP addresses, device information, and screen resolution—no cookies needed. It’s also allowing companies to target users with chronic illnesses or financial distress via Display & Video 360 ads—possibly in violation of its own privacy policies. Now, this might be great for…
How AI chatbots affect traffic so far, and a new rule for rendering search results
AI might be sending more traffic your way than you think. Ahrefs discovered that 63% of websites get at least a little bit of traffic from chatbots, 98% of which comes from just three: ChatGPT (50%), Perplexity (30%), and Gemini (18%). On average, chatbots account for 0.17% of visitors and 0.12% of views, but top…
