In case you didn’t realize it, we’re talking about the hot, hot, app of the moment: Threads.
In a legal letter to Mark Zucklerberg, Twitter accused Meta of using trade secrets and intellectual property to create a copycat of Twitter by hiring their former engineers.
… But is that true? A Meta spokesperson replied by saying that “No one on the Threads engineering team is a former Twitter employee—that’s just not a thing.”
Records broken: Threads was the most downloaded non-game app on a launch day in the past decade. It reached 70M downloads over the weekend, and users have already shared more than 95M posts and 190M likes.
No news: In a Threads conversation by Instagram CEO Adam Mosseri, Threads said it will stay away from politics and news.
Apparently the additional scrutiny, negativity, and integrity risks that come with politics and news are not worth the increase in engagement and revenue.
The app won’t discourage or downrank politics and hard news. But it won’t do anything to encourage them, either.
Also, Adam said that Threads is working on a feed that shows only people you follow and a chronological feed.
Will there be ads? For now, it appears there will be no ads on Threads… Bummer!
Mark Zuckerberg claims Meta wants to make the product work well first, then see if there is a clear path to 1B users.
Only then will the company think about ads. We’ll be waiting…
