Influencer Marketing
Meta says “original content only”, mid-tier creators are outperforming… if they aren’t burnt out
Meta doesn’t want your remakes, reboots, and rehashing. Unique ideas only: The platform has updated its content guidelines to crack down on Reels that stitch, react, or repost, all of which will now be deprioritised in Feed and Reels. Original Reels views on Facebook roughly doubled in the second half of 2025 versus the year…
Snapchat, TikTok, and YouTube are all leaning heavily into influencer marketing
Awards shows have a habit of turning unknowns into household names overnight. Could Snap do this for your influencer? The Snappys land March 31, and the categories tell you exactly which creators Snap is betting on. Categories include entertainment, comedy, music, sports, and beauty, and the specific awards tell you exactly which formats and growth…
Meta can find influencers who already love your brand, TikTok champions LIVE creators and features
Magic mirror on the wall, who are my biggest fans of all? Show me who loves me: Meta’s Creator Marketplace now shows you creators who’ve tagged your products, engaged with your posts, or expressed direct interest in partnering. You’ll also see badges highlighting creators with proven ad performance and access to the Similar Creators search…
