Awards shows have a habit of turning unknowns into household names overnight.
Could Snap do this for your influencer? The Snappys land March 31, and the categories tell you exactly which creators Snap is betting on.
Categories include entertainment, comedy, music, sports, and beauty, and the specific awards tell you exactly which formats and growth trajectories Snap is prioritizing.
This is your early-mover opportunity to identify and align with creators before the spotlight finds them.
Plus, awards shows create cultural moments, and cultural moments drive attention. If Gen Z is your target audience, being associated with top creators means visibility.
We’re getting a sense of deja vu: TikTok’s 2026 Discover List highlights 50 creators across Educators, Foodies, Icons, Innovators, and Originators.
Each creator gets their own lookbook page, making it easy to assess if they’re suitable for your brand. It’s almost like a pre-vetted influencer shortlist, handed to you for free.
Influencer sourcing is one of the most time-consuming parts of creator marketing. If you’re planning a creator campaign in any of those five verticals, this is your starting point.
And YouTube would like a word. Three actually:
- Creators can now reply to comments with voice notes, a small shift that makes audience relationships feel more like a conversation.
- AI remixing for Shorts is in early testing. Viewers can prompt YouTube to transform clips into new content. File under “interesting, not actionable yet.”
- Premium Lite is adding background play and downloads.
YouTube is investing heavily in keeping both creators and viewers inside the app. It’s not just keeping the lights on; it’s bricking up the exits. Advertisers tend to like that…
