Magic mirror on the wall, who are my biggest fans of all?
Show me who loves me: Meta’s Creator Marketplace now shows you creators who’ve tagged your products, engaged with your posts, or expressed direct interest in partnering.
You’ll also see badges highlighting creators with proven ad performance and access to the Similar Creators search based on your past partnerships. Sounds handy.
The new homepage comes with receipts and it is spelling out why a creator is a good match instead of leaving you to guess. So less guesswork, faster partnership discovery.
Plus, Meta is expanding global access to the tool, so more businesses can tap into creator-driven campaigns at scale.
TikTok is going full showbiz: The platform is throwing a global LIVE Fest in Las Vegas on February 12. Because if you’re going to hype livestreaming, you might as well do it in Vegas.
This kicks off a series of regional LIVE Fest events held across Rome, Dubai, and Seoul.
What it’s about: The event will spotlight winning creators from in-app competitions over the past two months who’ve built meaningful communities.
TikTok LIVE should be on your radar if it isn’t already. Especially as it drives authentic, in-the-moment engagement that static content can’t replicate.
If your audience is on TikTok and you’re still skipping LIVE partnerships, consider this your nudge to start experimenting.
