It’s patch day, and Google’s changelog reads longer than the update you keep snoozing.
Demand Gen got a makeover: It can now reshape your video from vertical to square to landscape, so one upload fits every placement.
Gemini will also recommend ways to sharpen your YouTube creative, and new insights will show whether customers are coming through app installs.
Display campaigns move into Demand Gen this month, so prep yours now.
Agencies, your access headaches are over: Google’s new Merchant Center roles link clients to the agency itself rather than single users.
New Agency Admin and Standard roles, plus custom labels, let you manage access in bulk and lock things down tighter.
Onboarding and offboarding just got way less fiddly, and large client portfolios scale far more easily.
Not everyone loves the robots: Google is testing a “web only” button in AI Overviews that drops you straight into plain results, no AI attached.
One tap gets you classic search, just those blue links. Call it a nod to searchers who still want them, and a reminder that AI Overviews aren’t where everyone wants to land.
Spring cleaning, summer edition: Google rolled out the June 2026 spam update worldwide, across every language.
It targets sites gaming the rankings with manipulative tricks. If you’re playing it straight, you should be fine. Still, it’s a good moment to revisit Google’s spam policies.
The rollout should wrap in a few days, so any ranking shifts will surface fast.
