We’ve mentioned before that TikTok has become a search engine.
That’s true now more than ever.
You want it, TikTok’s got it: A new study from Adobe shows that 10% of Gen Z chooses TikTok over Google as their go-to search engine.
Meanwhile, 49% of millennials, 29% of Gen X, and 14% of Baby boomers also say they’ve used TikTok as a search engine.
Top search topics include: Recipes, music, DIY tips, and fashion advice.
Oh, and 62% of users say video tutorials are their preferred content.
Adobe also surveyed business owners, and found interesting results.
22% said video tutorials perform better than traditional SERPs, followed by creative content, product reviews, trends, personal stories, slide shows, guides, Q&As, and influencer content.
Just in case you haven’t heard it before, being present on TikTok could mean more exposure—and customers—for your brand.
Especially if you’re in one of the most searched industries…
