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Just in: Spotify’s Q1 reports

Seems Spotify had a pretty good quarter…

The platform’s monthly active users (MAU) grew 19% year over year (YoY).

When you put that into numbers, it comes to 615M MAU. That’s a lot of music fans.

Spotify runs self-serve ads, which means if you want to get your ads in front of a chunk of those 615M people, you can easily get yourself set up.

We’ve mentioned before that audio is becoming a more popular media for consumers.

And since Spotify’s growing, perhaps getting your ads there is worth a test…

We’ll let you decide.

Continue Your Journey

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We mentioned this at the end of last week, but… In case you missed it, TikTok has no intention to sell. So if the bill goes to court and loses, marketers in the US will have to kiss it goodbye in about a year. Once again, if it’s your main platform, it might be a…

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If there’s one thing marketers are great at, it’s adapting to change. … Which is a handy skill to have now that TikTok is one step closer to being banned. But as it turns out, some marketers aren’t that bothered, saying if TikTok disappears, they’ll just funnel their budget back into Meta and Google. Some…