YouTube’s picking up on hints.
Reading the room: Google announced at Cannes Lions that you can now see new trending insights on the platform in Google Ads Insights Finder.
This means you can search what’s gaining traction by topic, location, and demographic.
You can also get fresh data on creators open to brand partnerships and Gemini-powered tips for Demand Gen Campaigns. Insights Finder is still in beta, though, so you’ll need to apply.
Real performance data beats guessing every time so use it to shape your strategy.
And Meta wants to close the loop: Its new end-to-end creative solution in Ads Manager lets you test AI-generated ads tuned to your brand’s actual tone and style.
The idea is to learn what’s performing, generate more of it, then test again, so your next creative move is backed more by data and less by vibes. It’s rolling out to select advertisers first.
Meanwhile, TikTok skipped the camera entirely: Its new Symphony Agent builds whole video campaigns from a single text prompt.
It reads what’s already trending in-app and works from there. Feed it cues, images, or example videos, and it serves up similar high-performers you can riff on.
If you prefer a blank canvas, it can build from scratch on ByteDance’s Seedance 2.0 model.
Results will vary, but the inspiration alone is worth a look.
