Snapchat says its users just love hanging out there.
Time well spent, allegedly: The platform has shared a new report arguing that its users are uniquely primed to welcome your brand.
The Snap-commissioned study claims roughly three in four users consider their time on the app “meaningful,” the highest score among major platforms.
It says people open Snapchat to connect with someone they care about, and that intentional mindset makes them more receptive to ads.
Snap says promotions in this environment see better unaided recall, stronger favorability, and more purchase impulse, with added lift when paired with Facebook video campaigns.
But take it with a grain of salt. Snap hasn’t published the question framing behind that “meaningful” stat, so treat the halo with an asterisk.
Less URL, more Croisette: Meanwhile, Pinterest is courting the people who actually hold the budgets, hosting its fourth Manifestival at Cannes Lions this week.
The activation turns trends into tangible experiences like a tattoo parlor, a patisserie, an Adobe-powered visual search studio, and a Sephora beauty collab.
It’s all in service of Pinterest’s “Less URL, More IRL” branding, designed to tie the app to real-world cultural moments rather than fleeting feeds.
With 631M users mostly arriving in a shopping mindset, this trend-led positioning can help.
