Every platform now wants to be your intern.
Meta wants desk access: Meta AI can now work directly with your Instagram, Facebook, ad campaigns, and Google Workspace.
What does it mean? Simply ask what’s working, benchmark against comparable brands, then have it build the deck. It’ll also run recurring reports on a schedule.
It’s free to start, with a Meta One subscription once you lean on it harder.
LinkedIn is coming for your recordings: Its new Recommended Clips & Chapters auto-finds highlights in Live recordings and splits them into navigable chapters.
You refine before publishing, then push clips into organic and paid. Interesting tool.
Will users welcome these tools? Apparently so, as 87% of SMBs told Amazon Ads that AI tools unlocked channels, audiences, or formats previously out of reach. Streaming TV included.
Especially since we’re now used to AI: Pew found over a third of webpages published since ChatGPT launched show signs of AI authorship.
Em dash usage has doubled since 2023. “Delve” and friends have more than doubled too.
So the tooling stopped being the advantage. Everyone got the intern, the clip cutter, and the streaming TV placement.
What’s left is the judgment on top: what you cut, what you keep, what you refuse to publish because it sounds like everyone else.
