Video killed the radio star. And social media killed the television star.
TV KO’d: Online platforms have officially overtaken TV as the most popular news source, with 71% getting news online and 70% from TV—likely due to the wider range of sources.
Ofcom reports that 30% of survey respondents get their news on Facebook, 19% on YouTube–up from 12%, and 11% on TikTok.
Although TikTok isn’t in the top ten sources yet, it’s growing fast, especially among the younger generations–up from just 1% in 2020.
Other platforms like Instagram and X are also in the top ten, pushing out older online news outlets.
Just goes to show how crucial social media presence is—especially when it comes to content.
…and content is quickly integrating AI as well.
OK not quite, but it is becoming the new normal: Audible is gathering some US narrators to train an AI model for generating audiobook recordings.
And you’ve probably seen a lot of social media videos with AI voiceovers already.
So if you’re considering AI for audio content, note that even big brands are doing it…
