Content Marketing
More people are turning to online news over TV
Video killed the radio star. And social media killed the television star. TV KO’d: Online platforms have officially overtaken TV as the most popular news source, with 71% getting news online and 70% from TV—likely due to the wider range of sources. Ofcom reports that 30% of survey respondents get their news on Facebook, 19%…
A new Threads feed, Bing is getting generative search results, and a Reddit update
Is this another way to keep tabs on your industry? Looks that way: Threads now lets you create a “dedicated feed” alongside your For you and Following feeds in the latest version of the mobile app. This new tab is based on your search results, which you can bookmark to create your feed. If you’re…
More than a third of internet content from 2013 no longer exists
Pew Research Center just published research on how age affects the internet, and the results are wild. Some stats: Of the web pages that existed between 2013 and 2023, 25% are no longer accessible. And the older the content, the worse it gets: 38% of pages from 2013 are gone. This is especially prevalent in…
