Meta announced some new tools. And guess what?
AI is doing a lot of the heavy lifting: Let’s take a look…
- Instagram’s Creator Marketplace now uses AI tools to sort creators based on things like audience and topic similarity.
- Meta’s Image Expansion is now available for Reels campaigns for Advantage+ creatives.
- The launch of multi-destination product ads for Reels.
- Reminder ads now allow you to include external links.
Meta is also testing an AI tool that would predict what organic content will do well in paid ads. If things go well, it will integrate this feature with other business tools.
DM for more: There are several new Stickers you can use in your Instagram Stories.
They include another music option, Frames, Cutout, and potentially the most interesting, the Reveal Sticker.
The Reveal Sticker allows you to hide your story until the viewer sends you a DM.
So if you’re launching a new product or service, for example, you could post details that will only be revealed once interested customers get in touch.
Sounds like a good way to start one-on-one conversations and build intrigue…
