New tools for YouTube, Amazon’s AI audiobooks are getting mixed reviews, and a small Opera update

Making videos and need some content ideas?

YouTube’s new AI tool generates content inspiration based on related videos, and also gives you pointers on popular themes.

You can even download a full content outline. Wow.

But don’t get lazy with your hooks: YouTube’s ”Jump Ahead” tool will become available to all Premium subscribers starting June 1.

What is it? Jump Ahead uses AI to predict when viewers will most likely want to start watching a video and enables them to skip intros, ads, and general preamble.

Hooks were important before—but starting next month, they’ll be more important than ever if you want to keep viewers engaged with your content. No pressure.

And consumers don’t have patience for fluff these days: Amazon’s been testing a tool that turns books into audiobooks.

While it’s saving authors money, the quality isn’t much to write home about, and many listeners don’t like the virtual voice experience.

So, if you’re using AI voices for your ads, make sure it’s top quality.

And to finish us off, Aria, Opera’s AI assistant, can now summarize web pages on Android.

Pretty handy if you’re a marketer on the go…

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