Three platforms decided the funnel was taking too long.
ChatGPT is cutting straight to the sale: You can now plug product feeds directly into ChatGPT, which auto-generates ads from existing names, images, and attributes.
How it works: Similar to Google Shopping’s feed model, but ads surface based on conversational intent rather than keywords.
You’ll set rules for which products to include, and the system runs from there. And product data is used to inform ChatGPT’s answers.
Worth watching as cost-per-click bidding and conversion tracking mature. Plus, cost-per-action models are reportedly on the way.
LinkedIn kisses the middleman goodbye: LinkedIn Premium Business subscribers can now add a paid consultation button straight to their profile.
It’ll take bookings, payments, and video calls without sending clients to a third-party tool.
For consultants and coaches, your network stops being an audience and starts being a client list. A big following used to mean reach. Now it can mean revenue.
Your Gen Z travel agent: TikTok GO now supports major travel partners, including Booking.com, Expedia, and Viator, letting you tag locations and drive bookings straight from your posts.
With close to half of US consumers using TikTok as a search engine, travel brands that treat it as a brand awareness play are missing a direct booking channel that’s already open.
